Lunatorium Designs

One Color, 4 Uses

Youthful color palette: lime green, hot pink, yellow, white, sky blue

Color association can create strong emotional, ideological, and even Pavlovian responses. We react physically and mentally to various colors and shades of colors so it’s not surprising that certain ones often get typecast. We can use that typecasting to our advantage by not only going with the flow, but also by breaking it for a surprise effect that grabs the viewers’ attention effectively. This is a series I plan to continue, by periodically looking at a color and examining some traditional and non-traditional uses for it. A few weeks ago I discussed how to make a traditionally unprofessional color professional,…
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Rethinking “Professional” Color Schemes

Lime in a Suit

When you look at business color schemes, especially for larger businesses in particular markets, you tend to see a lot more uniformity than creativity. This is understandable, because people have certain ideas in mind about how the world works, and how it should look.  Using well-worn color schemes can make your business easily-identifiable, enabling your customer base to make decisions quickly (and hopefully in your favor).  And using a similar color palette to another company or organization with which you want to identify (for instance red, white, and blue for “Bank of America”) helps in building customer rapport. But it’s…
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