Lunatorium Designs

Creative Promotional Products for Musicians

Dark Throne T-Shirt

Let’s talk promotional products, promotional merchandise, or swag, whatever you want to call it.  Everyone trying to sell themselves or their product (and let’s be honest, as an artist, you and your mad skills are your products) needs promotional products in their marketing plan.  As an entertainer, though, you kind of luck out in that expectations for your promo products aren’t that high.  People expect to see a cool t-shirt sold at your concerts, and hope that your album art is interesting, but they’re more interested in what you do than what you give them. That doesn’t let you off…
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One Color, 4 Uses

Youthful color palette: lime green, hot pink, yellow, white, sky blue

Color association can create strong emotional, ideological, and even Pavlovian responses. We react physically and mentally to various colors and shades of colors so it’s not surprising that certain ones often get typecast. We can use that typecasting to our advantage by not only going with the flow, but also by breaking it for a surprise effect that grabs the viewers’ attention effectively. This is a series I plan to continue, by periodically looking at a color and examining some traditional and non-traditional uses for it. A few weeks ago I discussed how to make a traditionally unprofessional color professional,…
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