Lunatorium Designs

Creative Promotional Products for Musicians

Dark Throne T-Shirt

Let’s talk promotional products, promotional merchandise, or swag, whatever you want to call it.  Everyone trying to sell themselves or their product (and let’s be honest, as an artist, you and your mad skills are your products) needs promotional products in their marketing plan.  As an entertainer, though, you kind of luck out in that expectations for your promo products aren’t that high.  People expect to see a cool t-shirt sold at your concerts, and hope that your album art is interesting, but they’re more interested in what you do than what you give them. That doesn’t let you off…
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One Color, 4 Uses

Youthful color palette: lime green, hot pink, yellow, white, sky blue

Color association can create strong emotional, ideological, and even Pavlovian responses. We react physically and mentally to various colors and shades of colors so it’s not surprising that certain ones often get typecast. We can use that typecasting to our advantage by not only going with the flow, but also by breaking it for a surprise effect that grabs the viewers’ attention effectively. This is a series I plan to continue, by periodically looking at a color and examining some traditional and non-traditional uses for it. A few weeks ago I discussed how to make a traditionally unprofessional color professional,…
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Rethinking “Professional” Color Schemes

Lime in a Suit

When you look at business color schemes, especially for larger businesses in particular markets, you tend to see a lot more uniformity than creativity. This is understandable, because people have certain ideas in mind about how the world works, and how it should look.  Using well-worn color schemes can make your business easily-identifiable, enabling your customer base to make decisions quickly (and hopefully in your favor).  And using a similar color palette to another company or organization with which you want to identify (for instance red, white, and blue for “Bank of America”) helps in building customer rapport. But it’s…
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